Nintendo_logo.png

We were asked to create new Nintendo product that can be carried around


Background

Nintendo focus on household entertainment and enjoyable experience. It’s the innovator of technology as well as the challenger in the gaming industry. What else can Nintendo explore besides games?

Challenge

How could we incorporate a sharable experience into the new product while let it fit well in people’s lifestyle?

  Word Clouds from our survey results   Left: What's the first word that comes to mind when you think of Nintendo?  Right: What Nintendo could be in other areas b

Word Clouds from our survey results

Left: What's the first word that comes to mind when you think of Nintendo?

Right: What Nintendo could be in other areas b

Insight

Music is a sharable language. Even a simple rhythm or lyric can resonate with people and bring them together. But sometimes when you try to share a song from YouTube to your friend, the songs don’t always kick off at the same time which is such a bummer. So, what if people can just connect to your own headphone then enjoy the fun?

Strategy

Bring Nintendo into a lifestyle brand

Target Audience

College students age 23-28 who are always on the go and have their headphone at the bag. They spend a lot of time in a library or sharing content with people when studying in a group together.

 

Product concept

  • Name: Nintendo Ping

Ping = the sound your phone makes when you receive a message & the ping of connection

 

  • Functions:

    • Bluetooth Connection

You can connect to your phone and the headphone itself acts like a Bluetooth device so another headphone can connect to it.

  • Durable and Foldable

    It can be easily carried around.

  • Light

The feature of connection will come through in the light around the headphone ears so people can see when you want to connect with them.

 Side View of Nintendo Ping's Right Ear

Side View of Nintendo Ping's Right Ear

 Side View of Nintendo Ping's Left Ear

Side View of Nintendo Ping's Left Ear

Nintendo ping App

It’s accompanied by an app where you can see people within your Bluetooth range to connect with them as well as other outside connections that you can see what they’re listening to.

Nintendo_App

Team: Alex Robison, Alyssa Fea, Katelen Thomas, Lareina Liu, Joval Martin (We are all brand managers)